Global Brand Manager

About AB InBev

AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we are number one or two in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group leverages data and drives digital transformation and organic growth for AB InBev worldwide. The Growth Group supports global beer brands including Corona, Budweiser, and Michelob Ultra, alongside digital products such as BEES (B2B digital commerce platform), Ze Delivery, TaDa Delivery, and PerfectDraft.

Role Overview

We seek a communications leader to drive execution, amplification, and creative operationalization of global campaigns. This role sits at the center of creative, media, and market execution, ensuring campaigns are deployed with excellence, aligned across markets, and optimized for impact. You will partner with internal teams, agency partners, and markets to bring the brand's global creative vision to life through operational leadership, creative collaboration, and disciplined execution.

Key Responsibilities

Communications Execution

• Lead end-to-end execution of global campaigns across markets, ensuring strong deployment, alignment, and in-market excellence
• Oversee campaign asset cascade, market communication, and ongoing support during live activations
• Manage communications agency partners, including timelines, deliverables, workflows, and executional processes
• Own mid-funnel content development in partnership with in-house agency and cross-functional teams
• Lead strategy and operations for creative studio, including key priorities, content planning, creative process management, and final approvals
• Ensure consistency and quality across all communications outputs and campaign assets

Media Strategy, Planning & Execution

• Partner with Global Media teams to develop media strategies for major campaigns and initiatives
• Lead reviews and approvals of campaign media plans to ensure alignment with brand objectives
• Track and monitor execution of global media strategy across markets