Head of Commercial Strategy, Bloom

About Sword Health

Sword Health is transforming healthcare through AI-first innovation, shifting from human-centric to AI-powered care delivery. The AI Care platform makes world-class healthcare accessible anytime, anywhere while significantly reducing costs for payers, self-insured employers, and national health systems. Since 2020, over 700,000 members across three continents have completed 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs.

Backed by 42 clinical studies and 44+ patents, Sword Health has raised over $500 million from leading investors including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. The company began by reinventing pain care with AI and has expanded into women's health, movement health, and mental health solutions.

About Bloom

Bloom is Sword Health's AI-powered women's health solution, launching as the category leader across health plans, self-insured employers, brokers, consultants, and platform partners. Starting with pelvic health and expanding into menopause, fertility, pregnancy, and postpartum care, Bloom combines continuous interaction between members, an AI health specialist (Phoenix), and human clinicians—the same proven AI Care model driving Sword's flagship platform.

The Role: Head of Commercial Strategy

This is a high-impact individual contributor leadership position focused on establishing Bloom as the market category leader. This is not a quota-carrying sales role. You will drive outsized strategic impact through personal expertise, relationships, and organizational influence without managing a direct team.

Your core responsibilities include:

• Market Positioning & Differentiation: Shape how health plans, brokers, consultants, and employers perceive Bloom against competitors like Maven Clinic, Midi Health, Progyny, and Carrot Fertility
• Commercial Intelligence: Become the internal voice of the market, translating external insights into strategic advantage
• Pipeline Generation: Build and structure the commercial pipeline to drive north of 75-80% win rates against established incumbents
• Sales Enablement: Equip sales teams with positioning, proof points, relationships, and market intelligence for competitive advantage
• Product-Market Alignment: Close the feedback loop from market to product development, ensuring Bloom reflects market needs for category leadership
• External Narrative: Serve as the external face of Bloom's commercial strategy across stakeholders

What You'll Impact

You will determine Bloom's competitive perception in the women's health market and ensure sales teams enter every opportunity with unfair advantage. Your strategic guidance directly influences product evolution, market positioning, and enterprise adoption across a critical healthcare segment. This role is fundamental to Bloom's success and Sword Health's expansion in women's health solutions.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.