Digital Marketing Manager

About MANSCAPED

MANSCAPED® is a leading men's grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy.

As a company, we're more than just innovative product design. We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.

The Role: Digital Marketing Manager

We are seeking a talented and strategic Digital Marketing Manager to join our growing marketing team. Reporting to senior marketing leadership, you will play a crucial role in developing, executing, and optimizing digital marketing campaigns that drive brand awareness, customer engagement, and revenue growth across our omnichannel business.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across owned, earned, and paid channels
• Manage paid advertising campaigns (SEM, social media ads, display networks) with focus on ROI optimization
• Create and oversee content marketing initiatives including social media, email campaigns, and blog strategy
• Analyze marketing performance metrics and provide actionable insights for continuous improvement
• Collaborate cross-functionally with creative, product, and sales teams to align marketing efforts
• Monitor industry trends and competitor activity to identify growth opportunities
• Manage digital marketing budgets and ensure efficient allocation of resources
• Conduct A/B testing and optimization to improve campaign performance and conversion rates

What We're Looking For

• 3+ years of hands-on digital marketing experience in e-commerce or consumer brands
• Proven expertise in managing paid search (Google Ads), social media advertising (Meta, TikTok, Instagram), and programmatic display campaigns
• Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, Shopify analytics, or similar platforms)
• Experience with email marketing platforms and marketing automation tools
• Excellent copywriting and content creation skills
• Strategic mindset with ability to balance short-term performance with long-term brand building
• Strong project management and organizational capabilities
• Self-motivated team player who thrives in a fast-paced, collaborative environment
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent professional experience)

Why Join MANSCAPED

You'll work with an innovative, fast-growing brand that's disrupting the men's grooming industry. Our collaborative culture values authenticity, accountability, and innovation. We invest in our team's professional development and well-being, offering competitive benefits and the flexibility of remote work.

⚠️ Fraud Alert: MANSCAPED contact will only ever come from someone with a @manscaped.com email address. Be cautious of scammers impersonating our company using domains like manscapedjobs.com or manscapedcareers.com.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.