Digital Rewards Program Global Manager

About AB InBev

AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we hold the number one or two position in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group leverages data and drives digital transformation and organic growth worldwide. The team supports renowned global beer brands like Corona, Budweiser, and Michelob Ultra, alongside digital products including the B2B commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and PerfectDraft table top beer kegs.

About Club B – The Rewards Program

Club B is BEES' loyalty rewards program where customers earn points for purchases through the app and by completing points-based offers. Points can be redeemed for free products, prizes, and experiences. Club B drives digital engagement, builds customer loyalty, and serves as a commercial lever for AB InBev's growth strategy.

Your Responsibilities

• Manage and build initiatives to expand the points pool investment
• Lead strategy, value proposition, and playbook for selling points to marketplace sellers
• Build strong relationships with local Club B leads, understanding their needs and guiding local strategies
• Set product team backlog priorities, focusing on high-impact feature development and discovery
• Act as commercial counterpart for data engineering, analytics, and science teams; build tables, analyses, and develop algorithms to evolve points generation

Required Qualifications

• Bachelor's degree in business administration, economics, statistics, engineering, or related field
• Proven experience with data manipulation, SQL, or Python
• Advanced analytical skills
• Solid background working with digital products
• Fluency in English (Spanish a plus)

Preferred Experience

• Background in CPG (consumer packaged goods) industry or revenue management
• Passion for product discovery and using data to identify business opportunities
• Strong communication skills with diverse audiences and senior leadership
• Ability to manage complex data analysis and ad hoc reporting

Salary Disclosure: The employer did not publish compensation. The range of $80,000–$130,000 USD annually is an editorial market estimate based on role level, location, and industry benchmarks. Actual compensation may vary significantly by candidate experience, qualifications, and location. Please confirm salary details directly with AB InBev.