Head of Global Campaigns

About the Role

Asana is hiring a Head of Global Campaigns to own the company's global pipeline engine. In this strategic leadership position, you will define and execute Asana's global demand generation strategy across enterprise and commercial segments, translating the company's agentic positioning into high-impact campaigns that drive pipeline and accelerate revenue growth.

Key Responsibilities

• Define and own global demand generation strategy for corporate and enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI
• Architect integrated multi-channel programs that move buyers from problem identification to purchase, targeting enterprise buying committees including CIOs, COOs, and Heads of IT
• Build and operate always-on demand programs alongside campaign-specific bursts for product launches, vertical pushes, and key buying seasons
• Partner with content and product marketing to anchor campaigns in differentiated messaging across Asana's core GTM pillars: Operations, Marketing, IT/AI, and Agencies
• Lead ABM strategy targeting priority accounts, deploying intent-driven platforms and optimizing account penetration and pipeline velocity
• Define attribution models and reporting frameworks that demonstrate marketing's contribution to new logo acquisition and pipeline generation
• Bring an AI-first approach to demand generation workflows, utilizing automation for campaign launches, optimization, content personalization, and reporting
• Lead, develop, and scale a high-performing demand generation team, establishing demand gen pods to drive cross-functional alignment

About You

• Extensive B2B demand generation experience with proven track record owning marketing-sourced pipeline targets across AMER, EMEA, and APJ regions
• Demonstrated ability building or materially scaling a demand generation function during significant company growth, category shifts, or platform repositioning
• Deep hands-on expertise with ABM platforms and demand generation technology stacks
• Curiosity about AI tools and emerging technologies with willingness to leverage them for productivity and decision-making
• Strong cross-functional partnership skills with field marketing, partner marketing, product marketing, creative, and RevOps teams

Work Environment

This role is based in the San Francisco office with a hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday. Most employees have the option to work from home on Wednesdays, with Friday flexibility depending on work type and team partnerships.