Principal Product Marketing Manager

About the Role

Calendly is seeking an experienced Principal Product Marketing Manager to define product strategy, articulate market value, and drive go-to-market execution. This is a highly strategic, individual contributor role with significant influence, visibility, and impact across the organization. You'll work at the intersection of product strategy and marketing execution, partnering closely with Product and Marketing Leadership to shape narratives, influence prioritization, and ensure successful product launches.

As millions of users rely on Calendly daily, this is an ideal time to join during significant product growth. You'll accelerate your career by working alongside top talent, developing clear strategic perspectives, and taking ownership of critical initiatives that drive measurable business outcomes.

What You'll Do

Lead Product Strategy & Influence

• Shape product direction by clarifying market problems, identifying target audiences, defining differentiated value, and articulating strategic rationale with Product Leadership
• Define positioning and narrative frameworks for new products and AI capabilities, translating complex technical concepts into compelling customer value propositions
• Create stakeholder alignment through strategic artifacts including PR FAQs, narrative briefs, and executive decision memos
• Bring structure to ambiguous situations by reframing positioning and roadmap conversations into actionable decisions, guiding stakeholders toward clarity and consensus
• Leverage Product Marketing's unique vantage point to elevate strategic conversations within product planning contexts

Own End-to-End Go-to-Market Execution

• Drive comprehensive go-to-market strategies for new products and major initiatives, translating strategic vision into executable plans
• Develop positioning, packaging, and messaging that increases awareness, intent, and early engagement with new offerings
• Execute in-product and lifecycle marketing motions that drive product discovery and adoption metrics
• Lead cross-functional coordination between Marketing, Product, Sales, and Customer Success teams to ensure cohesive launch execution
• Measure and optimize GTM performance through clear KPIs, demonstrating measurable impact on new product discovery and adoption

Required Qualifications

• 5+ years of product marketing experience, with demonstrated success in strategy development and go-to-market execution
• Proven ability to influence cross-functional leaders and stakeholders through clear communication and strategic thinking
• Experience defining positioning and narrative for complex or technical products, particularly emerging technologies
• Track record of launching and scaling new products or features with measurable business impact
• Strong writing skills with ability to create compelling strategy documents and marketing narratives
• Comfort operating in ambiguity while maintaining strategic clarity and execution excellence

Why Join Calendly

Join a fast-growing company trusted by millions where your work directly impacts product strategy and market success. You'll develop your career alongside exceptional talent, influence major product decisions, and see your strategic work translate into measurable market impact. Calendly offers remote flexibility, competitive benefits, and the opportunity to shape the future of scheduling and productivity software.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.