Lead Specialist, Audience Development & Fundraising
💰 $80,000 – $130,000/yrMarket estimate · not provided by the employer
Job Description
About Wikimedia Foundation
The Wikimedia Foundation is the non-profit organization that operates Wikipedia – one of the most popular websites in the world, serving nearly half a billion users every month. It is the only non-profit in the top 50 websites, supported by a community of millions of individual donors around the world.
The Role
The Wikimedia Foundation is expanding its team and seeking an experienced fundraiser to support audience development. This contract position is responsible for driving donor growth and acquisition, while supporting retention, upgrade, and reactivation initiatives to increase long-term donor value.
The successful candidate will bring a creative, data-driven mindset, possess a holistic understanding of individual and recurring giving journeys, and is equally comfortable launching broad digital acquisition campaigns as stewarding donors to accelerate growth and deepen supporter engagement across email, direct mail, SMS, and other channels.
Key Responsibilities
Program Strategy & Growth- Coordinate robust donor acquisition initiatives through innovative digital outreach, multi-channel direct response, and strategic audience expansion
- Lead 360-degree portfolio initiatives to maximize lifetime value, balancing donor retention and attrition-reduction strategies
- Partner with Fundraising and Product teams to optimize donor experiences, audience segmentation, and lifecycle journeys across acquisition and retention funnels
- Design tailored journeys to deliver optimal experiences supporting lead generation, donor conversion, and retention among new and existing audiences
- Develop upgrade and cross-sell strategies to increase donor lifetime value
- Oversee end-to-end campaign implementation, conducting complex data selections and segmentation to ensure strong execution
- Continually refine supporter touchpoints ensuring all individual giving communications are donor-focused and aligned across channels
- Monitor KPIs, produce reports, and adjust tactics to meet revenue and volume targets related to acquisition, retention, attrition, upgrade, and lifetime value
- Support forecasting, performance projections, and ROI tracking across acquisition and specialized giving streams
- Partner with the data team to ensure analysis supports strategic decision-making
- Collaborate in donor research initiatives (user testing, surveys, focus groups) to inform program improvements
- Support the Audience Strategy team in holistic initiatives to enhance donor retention, upgrade opportunities, and increase donor lifetime value
- Work closely with colleagues across Fundraising to ensure activities are coordinated and strategic
Compensation Note
Editorial Market Estimate: This is not employer-provided compensation. Based on similar Audience Development & Fundraising specialist roles, the estimated salary range is $80,000–$130,000 USD annually. Actual compensation varies by experience, location, and qualifications.