Head of Growth Marketing

About the Role

Our client is an innovative technology company building AI-powered solutions for Shopify brands. Their platform helps marketing teams plan and execute smarter cross-channel campaigns by combining merchandising, inventory, and marketing intelligence into a unified operating system. As the company enters a critical growth stage, they seek a Head of Growth Marketing to build and lead the go-to-market engine, establish category leadership, and drive demand generation within the Shopify and ecommerce ecosystem.

This fully remote position reports directly to the founder and leadership team. You will develop positioning, messaging, inbound programs, ecosystem relationships, and scalable acquisition channels while leveraging AI-powered workflows to maximize efficiency. This role is ideal for a strategic, execution-oriented marketer who thrives in early-stage environments, understands the Shopify ecosystem, and enjoys building repeatable growth systems from the ground up.

Key Responsibilities

GTM Strategy & Market Positioning

• Build and execute the company's go-to-market strategy
• Develop positioning, messaging, and category narratives for market differentiation
• Partner with leadership to refine market positioning based on customer and market feedback
• Participate in customer conversations and sales discussions to identify messaging improvements
• Support category creation and market awareness initiatives
• Develop strategies that increase visibility and demand within the Shopify ecosystem

Demand Generation & Ecosystem Development

• Build inbound marketing programs that generate qualified demand
• Develop lead generation initiatives, benchmark content, and community-driven growth programs
• Establish and maintain relationships with Shopify ecosystem partners, influencers, agencies, and operators
• Support partner ecosystem growth through strategic collaborations
• Design and implement AI-enabled growth systems for scalable acquisition

Founder-Led Marketing & Growth Systems

• Support founder-led marketing initiatives and visibility programs
• Build repeatable, scalable marketing processes using AI workflows
• Measure, optimize, and iterate on growth channels for continuous improvement

Location & Hours

Fully Remote | 9:00 AM – 5:00 PM EST. This role is open to candidates based in LATAM, Africa, and Eastern Europe. Candidates must be available to work during U.S. business hours aligned with the client's time zone.

Salary Disclosure

⚠️ Editorial Market Estimate: The employer did not publish compensation. Based on market analysis for this role, experience level, and location, jobsremotelist.online estimates $80,000–$130,000 USD annually. This is not employer-provided and may vary significantly by candidate experience, qualifications, and geographic location.